How It Works
The CHESED 7-Point Business Growth Method™
Every business is evaluated across seven critical areas using a consistent, AI-assisted methodology.
1. Customer Acquisition
How your business attracts potential customers. We examine lead sources, website effectiveness, social media, advertising, referral strategy, and online visibility.
2. Sales & Conversion
What happens after someone becomes interested. We examine your sales process, pricing, follow-up, proposals, lead response speed, and lost opportunities.
3. Customer Retention
Systems for generating repeat business. We examine follow-up, reviews, referrals, customer communication, upselling, and customer experience.
4. Business Operations
Inefficient or unnecessarily manual processes. We examine scheduling, email, documentation, customer intake, administrative work, and bottlenecks.
5. Automation Opportunities
Repetitive processes that may be candidates for automation: appointment reminders, lead responses, CRM updates, FAQ responses, and internal notifications.
6. AI Opportunities
Where AI could realistically help. Categories include marketing, content, customer support, lead qualification, research, email, and administrative assistance.
7. Growth Priorities
The system identifies Do First / Do Next / Do Later — preventing you from receiving 50 recommendations without knowing where to begin.